SHAPE MINDS PRIVACY POLICY


By downloading and/or using mobile products and services of SHAPE MINDS UG, you agree to SHAPE MINDS´ Privacy Policy and that we may transfer and store your account information in the USA or Europe. By registering, you agree that SHAPE MINDS may process your data in accordance with the following privacy policy.

IF YOU DO NOT AGREE TO THIS POLICY, PLEASE DO NOT USE ANY SHAPE MINDS PRODUCT OR SERVICE. If we change our privacy policy, we will post those changes to this privacy statement, the home page or other places so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. We reserve the right to modify this privacy statement at any time, so please review it frequently. If we make material or significant changes to this policy or the way we use your child’s information, we will notify you or the parent/guardian here, by email, or by means of a notice on our home page. Your continued use of our online and mobile products and services will signify your acceptance of the changes to our online Privacy Policy.

TABLE OF CONTENTS

I. Introduction
II. Definition: What Is Personal Information And When Do We Collect It?
III. Definition: What Is Non-Personal Information And When Do We Collect It?
IV. What Happens To The Information SHAPE MINDS Collects?
V. Where Is The Information Held?
VI. How Does SHAPE MINDS Protect Your Personal Information?
VII. A Special Note About Children.
VIII. Public Information Including User Generated Content, Online Forums, Blogs And Profiles
IX. Third Party Sites
X. Contact Information


I. Introduction

SHAPE MINDS know that you care how information about you is used and shared, and we appreciate your trust that we will do so carefully and sensibly. We respect the privacy rights of consumers and recognize the importance of protecting the information collected about you. We have adopted this Privacy Policy to explain how we store and use personal and non-personal information we collect during your use of our online products and/or services (including online game play) and on mobile platforms


II. Definition: Personal Information And When Do We Collect It?

SHAPE MINDS collects both personal and non-personal consumer information. Personal information collected by us is discussed below in this section. Non-personal information is discussed below in Section III.

Personal information is information that identifies you and that can be used alone, to contact you on-line or off-line. SHAPE MINDS may collect personal information from our online visitors during:

_ Contest registration and prize acceptance;
_ Warranty registration and requests;
_ Customer support and/or technical service requests;
_ Player match up and other head-to-head online competitions;
_ Registration for games and/or special game-specific events;
_ Newsletter subscriptions, referral services, and other marketing surveys and emailings;
_ Creation of a personal profile;
_ Product, service and/or subscription orders;
_ Access to our products and/or services on social networks or other third party services;
_ Otherwise through use of our software, mobile or online services where personal information is required for use and/or participation.

Information collected will vary depending upon the activity and may include your name, email address, phone number, home address, birth date, mobile phone number and credit card information. Visitors on Online-Download-Platforms may be asked to provide the name of their mobile service carrier, model of their mobile phone and a valid mobile number so that we may provide purchase instructions directly to their mobile phone. In that context, your mobile number will only be used to send you a text message with a link to download your game and will not be retained for any other purpose.

III. Definition: What Is Non-Personal Information and When Do We Collect It?

Non-personal information, alone, cannot be used to identify or contact you. SHAPE MINDS collects non-personal information about your use of our online and mobile products and services both on our website and in the course of game play and software usage (on PC, mobile and game system platforms).

We will retain your information for as long as your account is active or as needed to provide you services. If you wish to cancel your account or request that we no longer use your information contact SHAPE MINDS via website. There may be instances where we are legally required to retain your information.

A. What Types of Non-Personal Information Does SHAPE MINDS Collect?

When you use SHAPE MINDS online and mobile products and services or you play our games on your PC or other game systems, we may collect certain non-personally identifiable information for purposes including improving our products and services, troubleshooting bugs, providing services to you, facilitating the provision of software updates, dynamically served content and product support as well as communicating with you. The non-personal information collected may include demographic information including gender, age, zip code, information about your computer, hardware, software, platform, game system, media, mobile device, including unique device IDs or other device identifiers, incident data, Internet Protocol (IP) address, network Media Access Control (MAC) address and connection. We also collect other non-personal information such as username, user ID or persona, feature usage, game play statistics, scores and achievements, user rankings and click paths as well as other data that you may provide in surveys, via your account preferences and online profiles such as friends lists or purchases, for instance. We may also receive either non-personal or public information from third parties in connection with market and demographic studies and/or other data that we use to supplement personal information provided directly by you.

B. How Does SHAPE MINDS Collect Non-Personal Information?

SHAPE MINDS collects non-personal information along with personal information when you actively provide it in the context of various online and mobile activities including online and mobile purchases, game registration and marketing surveys, for instance. In addition, we and other third parties use cookies and other technologies to passively collect non-personal demographic information, personalize your experience on our sites and monitor advertisements and other activities as described below. We may also derive from the information collected other facts, such as determining the applicable tax rate based on your IP address.

1. Cookies

Cookies are small files applied to your Internet browser to track movements within websites. We may link cookie information to personal information. Cookies link to information regarding what items you have selected for purchase at our store, pages you have viewed, or games you have played. This information is used to keep track of your shopping cart and make sure you don't see the same ad repeatedly, for example. Also, we use cookies to deliver content specific to your interest and to monitor website or game usage. We and third parties collect information on what games are played, how much time is spent playing the games and which ads or links are clicked. Some of our sites use an outside ad company to display ads. These ads contain cookies. Cookies received with banner ads are applied by our ad companies, and SHAPE MINDS does not have access to this information. Most browsers are automatically set to accept cookies whenever you visit a website. You can disable cookies or set your browser to alert you when cookies are being sent. However some areas of our sites will not function properly if you do so. You can set your web browser to warn you about attempts to place cookies on your computer, or limit the type of cookies you allow.

We and other third parties may also use flash cookies, also known as “local shared objects,” on our sites that employ Flash technology. Flash cookies are small files similar to browser cookies and are used to remember the site’s settings to personalize the look and feel of the site. Like normal cookies, Flash cookies are represented as small files on your computer. One method of preventing Flash cookies from being placed is to adjust your preferences in the Macromedia Website Privacy Settings Panel at www.macromedia.com.

If you disable cookies, you may lose some of the features and functionality of playing our games, as cookies are necessary to track and enhance your game activities. Please note that companies delivering advertisements in our games or on our websites may also use cookies or other technologies, and those practices are subject to their own policies.

Please note that this privacy policy covers the use of cookies by SHAPE MINDS only and does not cover the use of cookies by any advertisers.

2. Clear GIFs And Tracking Pixels

Clear GIFs (a.k.a. web bugs, beacons or tags) are small graphic images placed on a web page, web-based document, or in an email message. Clear GIFs are invisible to the user because they are typically very small (only 1-by-1 pixel) and the same color as the background of the web page, document or email message. We do not use clear GIFs to collect personal information about you. However, we may use clear GIFs to capture statistical usage information for our web pages, features or other elements on a web page. We correlate this information to a user to personalize user experience and for statistical analysis of user experiences on our web pages.

We and third parties may also use tracking pixels, which allow us to advertise more efficiently by excluding our current users from certain promotional messages or identifying the source of a new installation.

3. Internet Log Files

SHAPE MINDS and other third parties also may maintain log files which contain IP addresses. An IP address is a numeric address that may be assigned to your computer by your Internet Service Provider. In general, we use log files to monitor traffic on our websites, to troubleshoot technical problems and authenticate users' entitlements to our products. In the event of user abuse of our websites, however, we may block certain IP addresses or game system IDs provided by our licensed hardware manufacturers. If available, IP addresses and game system IDs may be used to personally identify you in order to enforce our Terms of Service.

4. Analytic Metrics Tools and Other Technologies

SHAPE MINDS also uses its own proprietary analytic metrics tool and other third party analytics technologies to collect non-personal information when you use our online products and services and/or play our games on your PC, game system and/or mobile device. These tools and technologies use server log files, web beacons, cookies, tracking pixels and other technologies to collect and analyze certain types of information, including cookies, IP addresses (including for purposes of determining your approximate geographic location), mobile or other hardware device ID or other device identifiers, browser types, browser language, information passed from your browser (if any), referring and exit pages, and URLs, platform type, the number of clicks, information about your media, peripheral hardware, software and/or applications installed on your machine and/or device, domain names and types, landing pages, pages viewed and the order of those pages, the date and amount of time spent on particular pages, other Internet and website usage information, game state and the date and time of activity on our websites or games, information about how your game is used, including game metrics and statistics, feature usage and purchase history, as well as unique hardware identifiers such as MAC Address, mobile unique device ID (if applicable) and other similar information.

The third party analytics companies who collect information on our sites and in the context of our online and mobile products and/or services may combine the information collected with other information they have independently collected from other websites and/or other online or mobile products and services relating to your activities across their network of websites as well as online and/or mobile products and services. Many of these companies collect and use information under their own privacy policies.

Some SHAPE MINDS websites and services use Google Analytics, a web analytic service offered by Google Inc. (“Google”). Google Analytics uses “Cookies”, text files that are stored on your PC and that enables the analysis of your usage of this website. The information about your usage of websites, collected through these cookies, will be transmitted to and stored on Google server based in the US. On behalf of SHAPE MINDS, Google will use this information in order to evaluate your usage of this websites, to make reports on website activities and/or to provide the website operator with other services related to this websites. Your IP-address collected by Google Analytics will not be matched up with other data of Google. You may prevent the installation of cookies by adjusting your browser settings. Please note that if you disable cookies, it is possible that you may not use all functionalities of SHAPE MINDS’s websites. You may also prevent the cookies from collecting and storing your information by downloading and installing the following browser-plugin under the following link http://tools.google.com/dlpage/gaoptout?hl=de.


5. Third Party Ad Serving Technology

SHAPE MINDS’s websites, online or mobile products or services may employ third party ad serving technologies that use cookies, clear GIFs, web beacons, tracking pixels or other technologies to collect information as a result of ad serving through our products or services as well as to help track. Some third-party dynamic in-game advertisement serving technology enable advertising to be temporarily uploaded into your web browser or mobile device and replaced while you are online. We or third parties operating the advertisement serving technology may use demographic information such as age and gender as well as information logged from your hardware or device to ensure that appropriate advertising is presented within the site, online or mobile product or service and to calculate or control the number of unique and repeat views of a given ad, and/or deliver ads that relate to your interests and measure the effectiveness of ad campaigns. We or third parties may log data for this purpose including IP address (including for purposes of determining your approximate geographic location), unique device I.D., information about your software, applications and hardware, browser information (and/or information passed via your browser), hardware, machine or device make and model, advertisement(s) served, in game location, length of time an advertisement was visible, other Internet and website usage information, web pages and mobile internet sites which have been viewed by you (as well as date and time), domain type, size of the advertisement, advertisement response (if any), and angle of view. The foregoing data may be used and disclosed per this policy and the privacy policy of the company providing the ad serving technology and to other third parties in a form that does not personally identify you.

The advertising companies who deliver ads for us may combine the information collected or obtained from SHAPE MINDS with other information they have independently collected from other websites and/or other online or mobile products and services relating to your web browser's activities across their network of websites. Many of these companies collect and use information under their own privacy policies.

For more information about the practices of other large ad serving companies that may collect information based on your interaction with ads on this site and others, or to "opt out" of targeted advertising delivered by National Advertising Initiative (NAI) member ad networks, you should visit www.networkadvertising.org.

These ad serving technologies are integrated into our sites, online or mobile products and services; if you do not want to use this technology, do not play.


IV. What Happens To The Information SHAPE MINDS Collects?

A. How SHAPE MINDS Uses Your Information

SHAPE MINDS uses your information to fulfill your specific requests, purchase orders and to send you purchase confirmation and other account-related information. In addition, the personal information you provide will allow us to send you messages about things including new products, features, enhancements, special offers, upgrade opportunities, contests and events of interest. You may also later opt out of certain of these communications.

Otherwise, SHAPE MINDS uses personal and non-personal information, both individually and combined together, to better enhance your user experience, improve our products and services, understand the behavior and preferences of our customers, to troubleshoot technical problems, to serve static and dynamic advertising, for authenticaton purposes, to enforce our Terms of Service, to ensure proper functioning of our products and services as well as to help improve them. In addition, we combine non-personal information with personal information, such as an email address, for purposes including providing excellent customer service, administering loyalty programs, and tailoring our communications, offerings, web pages and/or game play experience to you.

By use of friend finder tools such as Facebook, Game Center or other third party services in our online and mobile products and services, you acknowledge that use of these friend finder tools will help you find your contacts and will also allow your contacts to associate your account. Choose your friends carefully.

If you choose to use our referral service to "Tell a Friend" about a SHAPE MINDS product or site, we will ask you for your friend’s name and email address. We will send your friend an email on your behalf inviting him or her to visit the site or check out our product. SHAPE MINDS stores your friend's name and email for a short period for the sole purpose of sending this email and for redundancy checking, to be sure that your friend does not receive multiple copies of the same email message. We do not keep or use this information for any other purpose.

Your participation in tournaments or other online game events is also conditional upon our collection, use, storage, transmission and public display of statistical data (such as your scores, rankings and achievements) generated through your participation.

B. Will SHAPE MINDS Share My Data With Third Parties?

SHAPE MINDS will never share your personally identifiable information with third parties without your consent. We may, however, share non-personally identifiable, aggregated and/or public information with third parties. There may be circumstances where you may share information on your own. Please see section VIII for more details about your rights to information you share publicly on SHAPE MINDS and other third party sites and forums. You may also opt in to allow us to share your personal information with companies and organizations that provide products or services that we believe may be of interest to you. To opt out of further communications from a marketing partner or sponsor with whom your information has been shared, please contact that partner or sponsor directly.

SHAPE MINDS does not disclose any personal information about children under 18 years of age who have registered on any of our websites to third parties, or share or disclose personal information other than as set forth in this policy, provided however, that in the event of a merger, acquisition, or the unlikely event of bankruptcy, management of SHAPE MINDS customer information may be transferred to its successor or assign regardless of age.

From time to time, SHAPE MINDS employs third party contractors to collect personal information on our behalf to provide email delivery, product, prize or promotional fulfillment, contest administration, credit card processing, shipping or other services on our sites. When requesting these services, you may be asked to supply your name, mailing address, telephone number and email address to our contractors. We ask some third party contractors, such as credit agencies, data analytics or market research firms, to supplement personal information that you provide to us for our own marketing and demographic studies, so that we can consistently improve our sites and related advertising to better meet our visitors' needs and preferences. To enrich our understanding of individual customers, we tie this information to the personal information you provide to us.

When our third party agents or service providers collect and/or have access any information other than non-personal, anonymous and/or aggregated data, SHAPE MINDS requires that they use data consistently with our stated privacy policies and protect the confidentiality of personal information they collect or have access to in the course of their engagement by SHAPE MINDS. These third parties are prohibited from using your personal information for any other purpose without your specific consent.

You will be notified before your personal information is collected by any third party that is not our agent/service provider, so you can make an informed choice as to whether or not to share your information with that party.

We may also access and disclose personal information, including personal communications, in connection with report abuse functions in our products and services, to enforce legal rights and comply with the law, or to comply with an order from a government entity or other competent authority, or when we have reason to believe that a disclosure is necessary to address potential or actual injury or interference with our rights, property, operations, users or others who may be harmed or may suffer loss or damage, or when we believe that disclosure is necessary to protect our rights, combat fraud and/or comply with a judicial proceeding, court order, or legal process served on SHAPE MINDS. Note that certain publically available information you post and communicate on our and third party sites and services is public information for which you have no expectation of privacy. See Section VIII for more details.

V. Where Is The Data Held?

SHAPE MINDS is a German company and the majority of the computer systems on which SHAPE MINDScollects, stores, and uses the information it collects or receives are based in Germany. We may also utilize data storage facilities located in the United States, Canada, Asia, and/or the European Union. Your personal information may be transferred to, used, processed or held by SHAPE MINDS in Germany and in other countries, including countries outside your country of residence both in and outside the European Union and Asia, and used for the purposes set out in this Privacy Policy.

The servers and equipment on which your data is stored and processed may be owned and operated by third parties with whom SHAPE MINDS has contracted to receive, store and process your personal and non-personal information. In addition, SHAPE MINDS and those third parties that it has designated, may further transfer, store and process your personal information on servers and equipment located in other countries. You should be aware that the data protection laws of other countries may not be the same as the data protection laws of your country of residence. By submitting your personal information to SHAPE MINDS, you agree to the transfer, storage and processing of your personal information as described in this section.

VI. How Does SHAPE MINDS Protect Your Personal Data?

SHAPE MINDS understands the importance of keeping your information safe and secure. We will make commercially reasonable effort to protect your personal information and ensure the security of our systems. No method of transmission over the Internet, or method of electronic storage, is completely secure, however. We cannot assume responsibility or liability for unauthorized access to our servers and systems.


VII. Data from Children

Some of SHAPE MINDS´s online or mobile products and services are intended for general audiences and do not knowingly collect any personal information from children. When a SHAPE MINDS online or mobile product or service does collect age information, and users identify themselves as under 13, the product or service will either block such users from providing personal information, or will ensure consent is obtained from parents for the collection, use and sharing of their children's personal information. We will not knowingly ask children under the age of 13 to provide more information than is reasonably necessary to provide our services.

Please note that if you grant consent for your child to use SHAPE MINDS’s online or mobile products and services, this will include such general audience communication services as e-mail, instant messaging, and online groups, and your child will be able to communicate with, and disclose personal information to, other users of all ages. Parents can change or revoke the consent choices previously made, and review, edit or request the deletion of their children's personal information by sending an email to SHAPE MINDS´s support.

If we change this privacy statement in a way that expands the collection, use or disclosure of children's personal information to which a parent has previously consented, the parent will be notified and we will be required to obtain the parent's additional consent.

We encourage you to talk with your children about communicating with strangers and disclosing personal information online.

Under no circumstances do we condition a child's participation in an activity—like contests—on the child's disclosure of more personal information than is reasonably necessary to participate in the activity. On certain sites, we may not permit children to participate at all regardless of consent.

VIII. Public Information Including User Generated Content, Online Forums, Blogs and Profiles

You may choose to disclose information about yourself in the course of contributing user generated content to SHAPE MINDS sites or games or in our online chat rooms, blogs, message boards, user “profiles” for public view or in similar forums on our sites and/or on third party sites. Information that you disclose in any of these forums is unencrypted, public information, may be accessed or recorded by SHAPE MINDS employees, and there is no expectation of privacy or confidentiality there.

You should be aware that any personally identifiable information you submit in the course of these public activities can be read, collected, or used by other users of these forums, and could be used to send you unsolicited messages. We are not responsible for the personally identifiable information you choose to make public in any of these forums.

Note also that in the ordinary course of Internet activity, certain information may be sent from your browser to third parties such as advertising networks and analytics companies. SHAPE MINDS has no control over the information sent from your browser to those networks or other third parties and recommends that you ensure that your browser settings prevent the disclosure of information you would not like to share.

If you post a video, image or photo on one of our sites for public view you should be aware that these may be viewed, collected, copied and/or used by other users without your consent. We are not responsible for the videos, images or photos that you choose to submit to SHAPE MINDS’s site.

IX. Third Party Sites.

Our website may contain advertising or services which link to other websites such as Twitter, Facebook and YouTube. The fact that we link to a website is not an endorsement, authorization or representation of our affiliation with that third party. If you click on a link to a third party site, including on an advertisement, you will leave the SHAPE MINDS site you are visiting and go to the site you selected. Because we cannot control the activities of third parties, we cannot accept responsibility for any use of your personal information by such third parties, and we cannot guarantee that they will adhere to the same privacy and security practices as we are. We encourage you to review the privacy policies of any other service provider from whom you request services. If you visit a third party website that is linked to our site, you should consult that site’s privacy policy before providing any personal information.

X. Contact Information

If you have any questions or concerns regarding this statement, you should first contact us. Please get our contact information from our website www.SHAPE MINDS.com.

Berlin, Oktober 2015